Ineke van Gelder

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Ineke is a product owner with the rock-solid conviction that a design approach will solve any problem and will bring people involved together. Ineke is working together with Mark Fonds for the municipality of Amsterdam. Their team is performing user studies with a prototype for a digital identity manager that is simple, attractive, based on privacy by design and reduced data-exchange.Ineke’s background in psychology explains her focus on bringing stakeholders and team members together. The fact that she has embraced agile and scrum will definitely have something to do with her allergy to abstract blabla and constant need for getting things done. Ineke recently completed the Coast to Coast trail, the 300 km long-distance footpath that crosses the UK from the Irish sea to the North Sea. She approaches the challenges related to digital identity management with a similar strategy: think where you want to go, stop thinking in miles, share experiences with like-minded along the track, find a comfortable place for the night, keep placing one foot in front of the other and enjoy the views. 

LinkedIn: https://www.linkedin.com/in/ineke-van-gelder-2128323/

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